Customer insight analyst. Finds out why people buy, what they'd pay, and what would make them switch.
Close to three years at BCG's Centre for Customer Insight, running funnel, NPS, Kano and conjoint work for global consumer brands across up to 10 markets, and turning it into positioning and pricing calls for senior client teams. Now finishing an MSc in Business Analytics at UCD Smurfit, in Dublin.
A demand-centric growth programme. NPS driver and Kano analysis separated what customers expected from what actually kept them loyal, and the client repositioned on the back of it.
Read case studyGenAI data automation tool. 2nd of 20+ teams firm-wide, 40% faster processing.
Elasticity models in 4 markets and conjoint tests across 5 segments.
A 200-respondent Kano study across 15 attributes to find pricing headroom.
The toolkit I reach for, and the question each one answers.
Where do customers drop between consideration and purchase?
Which experiences actually move loyalty?
What's a must-have, and what's a delighter?
Which attributes drive the choice, and what are they worth?
How much does volume move when price does?
Who are the customers, really, and how do they differ?